Scene 1: At my doctor’s referral, I went to a specialist. I was rushed through, felt slighted, like there was no interest in my condition and yet I still had questions to ask. Short answers, so I stopped him in his frenzy to go to the next patient and confronted him: did you doublebook for my time slot (bad practice IMHO), why are you making me feel uncomfortable, am I less important? He implied that my medical insurance does not compensate him adequately for his time and expertise. but that has nothing to do with me. So I left without valuable medical advice. I will not see him again and let the referring doctor know. Value, in qualitative terms, is in the eye of this patient. In this case.

Scene 2: In a proposal I offered my best LinkedIn 1:1 coaching curriculum for a possible client. She delayed her response, I followed up, then she asked why the price was high. Actually, it’s market, I told her; further, the qualitative time I will spend on advising her through this situation, in front of her coaching her and in the background reviewing and helping her perfect her profile, ensuring successful branding, is sizable. She was not seeing the whole process, just focusing on the end result. Value, this time in quantitative terms, is in the eye of the prospect. In this case.

On her own she will rewrite her LinkedIn profile to reflect her current situation, but not with the experience and insight I bring. Can she do this himself?  Sure. Could she get satisfaction from other coaches who have less skin in the game? Perhaps, but not with my flavor, my special sauce, my spice. I always market myself to serious (!) professional clients because I am serious about their “why” process and path find ways to get out of their own way and express it well..

Two similar but different scenarios.

I have been on both sides of the equation. Missed opportunities are often meant-to-be. Why continue on the wrong path?

Value is in the eye, mind, and emotion of the beholder.

Could I, should I, have offered her a lower price? Yes but no.

Would the doctor have been more valuable if he apologized? I am not sure he wouldn’t rush the next patient too. Not my style.

Stand your ground. Devaluing your interpersonal worth only reflects poorly on you, rushing through to get to the next patient/client/project diminishes your value, which is needed to make the both the provider and the target stand out “amazing-er” than the competition.

Price discounting, relying on hacks, rushing: well, eventually it becomes easy to cut corners again and again. Then you look “easy.” Then it becomes a habit. Word gets around.

That’s not good.

Your thoughts on this?