I went to the eye doctor last week. She looked deep into my eyeballs, all the way to the back, my pupils dilated.

It took a few drops in each eye to make me see a parallel between my eye exam and what my LinkedIn coaching clients get: a better view of how they appear to the casual reader, made possible by my opening their eyes, and minds, to being able to give themselves permission to express themselves better.

Dilating their marketing persona.

Do you come across 20-20 to fast moving eyes scanning your LinkedIn profile? Or do you need an examination?