grayscale photo of binoculars on the ground

Phone message to me from an old friend: “I can use some LinkedIn advice.”

OK, intrigued and happy to help. She had great success in one of her posts, citing an article she had written, and it received a (surprisingly) large number of opens, likes, and quite a few comments.

Some were from people in her field that she did not know.

How can she download the information and access them selectively, intelligently, and professionally, to explore opportunities with them?

First, download the analytics for the post into a spreadsheet.

But as a non-premium (i.e., free) LinkedIn member, she was limited to a few uses of the data.

In discussion it seemed she needed temporary access to the goodies the premium subscription provides, so I encouraged her to subscribe free for the first month and keep the LinkedIn subscription going for as long as it is needed. Then sever the subscription a few days before LinkedIn is set to charge her credit card for the upcoming month.

I have been successful with this in the past, but I make sure to put the rollover date of the subscription in my calendar a few days early so it is not forgotten.

I can’t tell you how many clients exclaim in anguished disbelief they had totally forgotten they subscribed to LinkedIn years ago and how could they let this go unnoticed so long on their credit card?

Don’t let this happen to you.

Rhetorical question, eh?  Non-rhetorical answer.