In a zoom chat, a marketing officer I was tee-ing up how I work with corporate training clients remarked to me, “I can just copy-paste my bio on the corporate website to LinkedIn, right?”

Respectfully, I replied, “Well, why waste valuable marketing real estate and repeat yourself?”

I continued to reinforce the fact that different people read your background on the website vs your LinkedIn profile, and then they need to know the depth of your experience which LinkedIn provides (only if you work on it!) to the exclusion of the cookie-cutter past-tense CV on the website.

The lightbulb above the manager’s shoulder clicked on and it was clear I had subtly (or at least as much as I can be on this  passionate topic!) made my point.

That idea lightbulb sheds luminance on why you do what you do, (and dare I repeat myself?) how amazing-er you are vs the competition. Plus what you can contribute.

Step out, be yourself, sketch the achievements against corporate adversity in that situation you persevered and beat the odds, tell how you earned your skillset, ask others to recommend you with clear exemplary stories of their witnessing you finesse a challenge, be vulnerable, be honest, be yourself (yes I deliberately repeated that!).

Create the roadmap of your career narrative for an interview like none you, or the interviewer, has ever had.

Be memorable. Hirable. Recommendable. Referable.