Wednesday wonder: where did you dig that up?

I will start by saying LinkedIn is an art not a science.

No mortal outside the employ of LinkedIn, even the self-acclaimed algo masters, knows how it works. So what I am about to say may rankle you. Good.

Stop making it look like your profile was written 5 (or more as the case may be) years ago with  bulletized resume-y formats, Banners with urban skylines, interspersed cutesy emojis, pipes  ( | ) between thoughts in your Headline, and double spaces between the sentences of your prose.

Looks downright Olde English. Was Chaucer your LinkedIn coach?

Yes, I see all of these sometimes and urge–no–twist–arms to get all age groups and educational levels to make their profile look, read, feel like it is fresh and vibrant, not, ahem, pre-pandemic.

Not every client agrees at first, and a few do not listen, and that’s OK, at the end of the day, it’s their profile. But these suggestions are meant from the heart of this LinkedIn Dad, to make his clients look their best, even if they cannot keep up with the current styles on LinkedIn.

No bones about it, impressions are being formed. Make yours as vibrantly, artfully, competitive with anyone else the reader is assessing along with you.