I was driving with the radio on, and I was not really listening to the ad, but then they said it: “You don’t have to lift a finger. Our water well inspectors will come to you.”
I laughed, no, I guffawed out loud. True story.
That’s a good thing, because my little Prius will never be able to bring the well to the inspectors’ office. Even if I had a well…
When you deliver your services, do you exceed expectations? Do you ensure the reader, manager, decision-maker really perceives the benefit of working with you? You might not be the least expensive responder to their RFP but they need to see your value, just like dipping into your deep, crisp well of experience when you:
Deliver an assignment or promised deliverable a day early (cue FedEx)?
Include a link to your LinkedIn profile, a CV/bio, and other comments from satisfied clients, just because?
Ensure they received the proposal the next morning, just to follow up?
Offer to meet to field any questions they might have?
In sum, fluidly go beyond “well” to “best in class”?
These are not signs of hunger, but marks of mature business acumen.
OK, I apologize for your groan at the last bullet, but last month I was called a “LinkedIn Dad” (true story too) and the dad jokes keep flowing….and I took his epithet as a huge compliment.
LinkedIn personal coach, group trainer, marketing strategist and overall evangelist, having a great time pursuing my passion of connecting professionals so they can collaborate better!
