I get a lot of snail mail and emails demanding I reply, immediately, printed boldly on the front of the envelope, or on top of the message.

Right!

Guess where that goes.

But wait–if it’s somehow enough to make me want to read it, assess it, analyze how it can help me and my clients, I might stop before I trash it. I might give it a few seconds to make its immediate impact and then I decide thumbs up or thumbs down.

Pivot: make your LinkedIn posts immediately compelling, rich in your selection of words and in the illustrative graphic you added to gather cerebral interest.

  • Convince someone want to, need to, wish they knew this a long time ago; get them to read what you have to say. Offer them added information sharpened through the lens of your experience. Not once a month. Not once a week, More often if you can.
  • And having said that, commit to post whenever you have something useful and important to post. Perhaps that is a couple of times in a day. That would be a good day for you and the readers.
  • Never cry “wolf!” with lame content.
  • No clicking on emojis, ever. Give back to the originator an educated comment, not a “hit-and-run” that tells them nothing substantive.
  • Make them want to read everything you post because you’re so consistently good, compelling, and reliable.
  • Find a way to make them think, “wow this person is really on point! I need to return the favor. “
  • You added to the global conversation and they’ll be more apt to offer their comment to further it.

Offer from your heart and mind, earn your way as a thought leader on LinkedIn. Then they really will respond immediately. Score!