You have a lot to say. The reader doesn’t have a lot of attention span to invest in your narrative on LinkedIn. What’s a good strategy to get your themes and points across?

You start strong, then make them HAVE TO keep reading.

Banner: Make it show you in action: in a graphic, hi-rez, doing what you do best.

Headline: 220 characters including spaces, to impress them with how you help your clients, shown above in the Banner, but this time in words. Weave in and make each keyword count. Make them hungry for more.

About: 2600 characters including spaces, to tell why you, in a high-level overview elevator pitch, where you have a ton of room to reinforce the Headline with more detail and thematic examples to demonstrate your activity as a subject matter expert to others. This is NOT a company micro page, but rather all about you as an individual. Keep them hungry for the next section.

Experience: Here you get 2000 characters including spaces for each job you held, so make this tell a job-by-job story how you accumulated skills and capabilities that contributed to the success of your company and/or your clients, refined over a career lifetime, that you can solve problems other cannot, how you slayed dragons, why you are the expert you are today; in other words, why you!

This is probably as far as they will read to make a determination to put you on the follow-up list.

Throughout the above profile sections, demonstrate additive expertise, iterative ability to address thorny issues, humanity at working with others, and repeat in new words each time, the themes you are seeking to leave the reader with. Enough for them to feel compelled to contact you to engage.

Eureka! You succeeded in the hardest part: written words that show your persona. When they call or zoom with you, you reinforce that persona in answers to their questions with your characteristic pep and vigor. Just like they enjoyed reading about you on your profile.

Because no one gets contacted when their profile is not demonstrative.

Then you reinforce what they read with what they are hearing, but the themes in different words again.

Because no one gets hired if they are boring. Because you have to compete with others who have already come to grips with their abilities and are not afraid to paint a picture of why they do what they do.

Repeat themes and take-aways (there I just did that) to get the reader’s dormant brain cells activated.

Say why you. Do you?

Be outstanding from the masses. Be consistent in words on the screen and IRL.

Oops I repeated myself again. Get it?

I'll be back next Tuesday. It's Yom Kippur on Monday.