Best question of the week: Is it just as "good" (effective) to extend my headline to a 4th line, to include: author, designer, speaker, etc.?

And the answer to the question about maxxing out the 220 characters (including spaces) in your Headline is:

So long as it all fits within 220 characters including spaces. But in composing it. add quality, not quantity, touch on topics of your book / you speak about in that headline (keeping it keyword friendly!).

Be real. Be compelling, and be economic with your words, because after all, condensing 30-40 years’ experience into 220 characters is really hard to start with.

So make the reader of your Headline want to know more, and they will scroll down to your About section to learn up to 2600 more characters more about you.

Make them want to scroll down. Then they scroll up to your Contact Info and will contact you.

It’s a marketing process to be impressed with the brand of “you,” to urge them take action. So make it worth their while. Then everyone gains.

Blogger's note: see you next time, Tuesday September 5 (after our Labor Day holiday).