First I will thank Nathan Baugh, for his WorldBuilders emails I savor every day and especially for his August 5 post with 100 historically- and -culturally relevant ideas for personal storytelling.
We all need to improve our storytelling, to be more memorable. It’s one of the oldest professions in world history (let’s not argue what is the oldest!) and its fascination transcends all cultures.
And it is even more relevant now, to rise above the din, offer your voice, to help yourself and to energize others. Just like I am doing here.
Today I am starting a series of 4 posts that each use 25 of his 100 ideas. His words in non-italic; I added my ideas in italics at the end of each to answer the questions I get so often:
What should I post about?
How can I garner the right story ideas to tell others?
Why should anyone care?
You are no longer unable to relate just one personal aspect (hopefully more!) of your career narrative story!
Over the next days you will get 100 great archetypes as Baugh calls them, and the same quantity of my self-curated idea jogs to tell us a story about:
- why you,
- how you won,
- how you lost and resurfaced,
- how you put in the time and emerged victorious,
- how,
- why,
- never what. Because that’s what all the others do. Be unique in your story.
Here are the first 25:
| 100 Timeless LinkedIn Post/Article Archetypes |
- Hero’s Journey: A protagonist embarks on an adventurous quest, facing challenges, mentors, and ultimately transforming to achieve a goal. You, in your entrepreneurship, challenges, wins, satisfaction and learning curve.
- Coming of Age: Focuses on the growth and maturation of a young character as they transition from adolescence to adulthood. What I learned from x years as an entrepreneur
- Love Triangle: Involves three characters entangled in a complex romantic relationship. Let’s skip this one on LinkedIn…
- Revenge: A character seeks retribution against those who have wronged them or their loved ones. How I won the biggest deal of the year despite adversity
- Forbidden Love: Characters from opposing backgrounds or social classes fall in love, facing societal or familial opposition. How I won the deal though I was a longshot, but they liked when I said {…}
- Rags to Riches: A character rises from poverty or obscurity to wealth, success, or recognition. How I built my business from the ground up
- Underdog: A disadvantaged protagonist faces formidable challenges and overcomes them against all odds. How I won the deal though I was a longshot (redux)
- Quest: Characters embark on a journey to retrieve a valuable object, attain knowledge, or fulfill a significant purpose. How I unexpectedly learned about {whatever} as I proceeded in {project}
- Sacrifice: A character makes a selfless act for the greater good, often leading to personal growth or redemption. It’s better to give than receive and what goes around comes around and here’s just one story about how true that is
- Mystery: Involves solving a puzzling and often crime-related enigma. How I solved a seemingly impossible challenge that no one saw a way out
- Betrayal: A character experiences betrayal from someone they trust, leading to emotional turmoil and conflict. I got screwed but I eventually won by {let’s be open and positive about how you won}
- Chosen One: The protagonist is destined to fulfill a particular role or destiny, often with extraordinary abilities. Why clients tell me they chose me and how they were pleased with their decision
- Fish Out of Water: A character finds themselves in an unfamiliar environment, leading to humorous or challenging situations. My journey changing roles/industries/functions and why I am so glad I did
- Redemption: A character seeks to atone for past mistakes or bad actions. I messed up, but this is how I made up for it to the client, and they stayed with me as a result
- The Mentor: An experienced figure guides and trains a less experienced protagonist. How much I revere my mentor for {why}
- Parallel Worlds: Characters interact with alternate realities or dimensions. I crossed over to another industry and brought these transferable skills to the proverbial table to succeed
- Dystopia: A dark and oppressive society serves as the backdrop for the story. How I left a toxic environment with my sanity and built on what I learned while in hell
- Overcoming the Monster: The protagonist confronts and defeats a powerful and threatening antagonist. Same as above but substitute in {toxic boss–and no names!}
- Escape: Characters strive to break free from confinement or oppressive circumstances. Same as above 2 but substitute in generic department name
- Survival: The main focus is on characters’ efforts to stay alive in challenging situations. How I left with my sanity and made it part of my special sauce in my future business dealings
- War: The story revolves around the conflicts, struggles, and consequences of war. Another variation of 20. above
- Discovery: Characters uncover hidden truths, lost civilizations, or valuable artifacts. What I learned about myself that I didn’t realize in {insert the situation/time span}
- Identity Crisis: A character grapples with their true identity or faces amnesia. Who I am and why I do what I do, and what I want you to know
- The Double: Involves doppelgangers, clones, or twins and explores themes of identity and duality. No one does it like I do, so here’s why and how I do my magic
- Voyage and Return: Characters journey to a strange land, face trials, and then return transformed. Possible journeys: new industry, new emerging aspects of old experience, adapting to new tech, AI can be your friend, etc.
25 more tomorrow.
I’d love your comments on how helpful this is to you. Then I’d really like to move you to be courageous and write your first one and publish it to LinkedIn as a post or Newsletter article. Once you try, the more you will find your voice to talk more about why you in deeds and stories. Now try for two in a week. See? not so hard…
Please share this nugget with others:
Marc W. Halpert
LinkedIn personal coach, group trainer, marketing strategist and overall evangelist, having a great time pursuing my passion of connecting professionals so they can collaborate better!




Terrific article today. As usual, your analysis of what makes someone amazing-er is spot on. FYI: One of the planks of my signature program (and a separate, offshoot program I developed) is training people on how to become more Charismatic Olympians, and I’ve found that the absolute #1 thing that keeps people from being charismatic is not being able to identify with and connect to their personal stories. Technical skills to make you a more engaging speaker are important add-ons, but they mean nothing without the emotional connection coming from the sort of stories that you highlight in your blog post. Great topic, and cannot wait to read the next 3.