ICYMI. In case you missed it.

Start a post with this acronym to repeat and re-emphasize any older one that didn’t land at the right time and didn’t capture the right attention.

Or rejuvenate an older post that still has merit. Or has more realism than when you first wrote it.

Or you have nothing really new and earthshaking to say but want to stay in the mix.

ICYMI. Then tell them why they need to read this post to learn {…} or to gain insight into {…} or they might just need to see it again to get it to sink in. Attract interest with 4 letters because no one wants to be left out, and here’s their chance to catch up.

Yes, we do not recall or even recognize on one view. It takes a few touches to make an impact.


Try it.

Use it.