So many choices on LinkedIn, so many buttons to press, several dropdown boxes to select from, new sections to allocate important information arise spontaneously.
But it comes down to 4 essential places to concentrate your best and brightest written self-assessment on a LinkedIn personal profile:
- Headline
- About
- Experience
- Skills
Yes,the other sections are scanned, but these 4 command huge respect. All 4 are searchable for keywords by savvy database hounds, for more efficient choosing from among so many prospective choices competing with you, yes, these 4 places impress a casual reader with a fast but short attention span,
Chapter 2 of a novel is never read unless the preceding chapter compelled page turning.
3 depends on 1 then 2.
Chapter 4 depends on 1 through 3, iteratively.
For these 4 “chapters” of your LinkedIn profile, compel the reader to want to delve into your narrative and you can thus achieve your goal: contact from the reader, earned because you engaged them.
As I did, use metaphors and similes, the best learning tools, as we judge by association and recall by identification.
Make the reader want to know more. Make it easy to get a hold of you. Make them comfortable in their contact with you to parallel their reading your profile.
Marc W. Halpert
LinkedIn personal coach, group trainer, marketing strategist and overall evangelist, having a great time pursuing my passion of connecting professionals so they can collaborate better!