I am in a baby boomer niche. For the past 10 clients, I have been coaching people born between 1946 and 1964 (like me) who:

  • need help wrapping their career of 40-50 years into a pretty-bowed, tasty, digestible short narrative,
  • seek a next step, an encore, that is rewarding to them to contribute or do good for others for the rest of their working time ahead,
  • dream of jumping industries from one they spent a lifetime in, to one that intrigues them, perhaps didn’t exist 20, 10, or even 5 years ago.,
  • could use a tech pep talk to get familiar with LinkedIn as another platform they are adept at to speak to 815 million global peers,
  • just want to chuck the whole corporate-America office-politics commuter-schedule rat-race for their ultimate dream of entrepreneurial self-employment in a home office for the rest of their productive lifetime,
  • gave themselves the permission to dare to tell the saga of their past experience, making them who they are today, how they can add to clients’ futures (and theirs as well), and/or
  • any, or some, or all of the above.

And it keeps hitting me between the eyes: why do so many boomers tell it poorly, a copy-paste job from their resume, or not at all, and if so, deadly boring to hardly entice others to want to know their “why”?

That’s a fast dead end.

Not for my clients.

I am pleased to say that they all came by referral from recent clients–the best compliment I can get.

I rose to their challenge and can say they all came to me open-minded for the class time and homework to tell their individual stories. They invested in themselves. After my coaching, they were all delighted at the end result. Both parties in my coaching equation were successful, but of course!

Their dividends are adding up, slowly racking up proposals and dollars from them. They dip their toes into podcasts, videos, panel discussions, books, articles, you name it.

They exited the old world of rolodexes carbon paper. They popped into the new one, post-pandemically challenging past norms we boomers accepted as dogma and blasting forth.

It’s my feeling that this experience, with pride in being in the moment, relevant, and formative for others, that keeps me high-octane as I call it, sparking all my cylinders with each client, customized to his or her specific needs.

I call it “rowing our boats in the same direction.”