Yesterday I spent way too much time arranging some important aspects of a transaction that a vendor messed up, trying to lay off the burden to them from me, since they were at fault. It took several phone calls and emails, but finally it was resolved. Good riddance. I swore to myself I would never use them again.

They made several noncommunicative assumptions and you know that Oscar Wilde proverb:

“When you assume, you make an ass out of u and me.”

Pivot.

What is it about your unique amazing-er capabilities, that you know, but assume your prospect knows, although you never really tell them on your LinkedIn profile?

I always tell my clients to “tell us or we will never know.”

And we may make a wrong assumption and that’s the end of the line.

Be voluntarily referrable. Be crystal clear. Be relatably reliable. Be comprehensively comprehendible.

Not everyone understands your line of work or industry. You have to think from the reader’s point of view, “why would I choose this person, above the rest, for the short list of referrals I have to assess?”

Do you ask yourself after reading your profile if you would buy from you? Dare I assume you do?

Make no assumptions they will eventually understand you from your LinkedIn profile.

Never be the north side of a southbound mule, as my high school algebra teacher used to tell us. Colorful country wisdom, huh?