National political candidates these days are offering their best cookie recipes in exchange for a financial contribution, or perhaps they can entice you with a yard sign shipped to you, or offer you rich dreams investing in bitcoin, sneakers, bibles, etc., all for sale.

I am not condemning this, just pointing out that we consumers expect something in return for a contribution of our money, time, or a tiny sliver of our diminishing attention span.

Pivot: your LinkedIn profile is that come-on: give me some of your precious time and attention, read as far as you can into why I do what I do (you are expressing that, right?) and I will reward you with the benefit of my past experience rolled into my vision of today’s best practices, and together, we will travel into a combined future that will benefit you, primarily, and yes, me as well.

The acid test is a 2-part question:

  1. am I getting leads from prospects perusing my LinkedIn profile, and
  2. if not, upon your own objective review, would you “buy” from you based on what you see on your existing profile?

Did you? No? How could you do that better? I have a few ideas….yes, for your financial commitment.

You get a nanosecond to make a great impression in an attention-deficit reader’s mind.