Last week I noticed a recipe placed on LinkedIn as a post, to herald the autumn season.
It’s not autumn all over the world, as an aside. Ahem, is this appropriate?
I’d say yes if that was what we need to hear to improve our business. Isn’t that the reason we are here? If I were a caterer or a restaurant cook, I’d be lurking on other social media platforms anyway, not LinkedIn, for recipes.
I would have preferred a “recipe” for time-tested ingredients that will teach me:
how to have success rousing a dormant client to act and sign.
how to get prospects to rise form the dead who have ghosted you (Halloween season aside).
how to get more meaningful prosaic attention and conversation around your posts.
how to make deeper connections on LinkedIn and in turn influence them.
how to solve a business challenge that you faced head on, and won, so tell us a story.
and so on…
Not Autumn Spiced Squash & Lentil Soup…it’s just more pumpkin spice in a world where it’s already overdone (they sell pumkin spice dog food, for heaven’s sake!)
Do we really need to see this stuff on LinkedIn?! Please?
LinkedIn personal coach, group trainer, marketing strategist and overall evangelist, having a great time pursuing my passion of connecting professionals so they can collaborate better!
