Read to the bottom for my call-to-action in this post.

Last week I was a collaborative speaker on a LinkedIn Audio session on the topic of best practices in ensuring like, respect, trust in engagements.

Yes, we have to be likeable. Especially if we are referred, so the referrer’s sense of propriety and effectiveness in arranging the e-intro is validated.

Respect comes in the words you use on your profile and how you use them. The presumption here is that before initial contact, each party has read the other’s LinkedIn profile to get a sense for who that person is, what they do, and most importantly, why they do it. This ultimately leads to a richer conversation. Right?

Finally, trust is that elusive and hard-earned aspect of what we offer in the market, our past experience rolling up into our present offerings, our present knowledge presaging our ability to help the prospect, who can become a client, into our respective futures together.

But how you do this also is a function of how many “touches” it takes to sign the client?

The statistically driven on the Audio session said anywhere from 22-42.

This non-statistically driven LinkedIn coach thinks 22 is way too high. Not that I can prove it. Not that I count them. Not that email or texting or zoom chats are all equal in result and furthering this process, so they should not be counted equally as steps to the ultimate goal of signing a new client.

So I turn to you, my brain trust, how many “touches” do you think it takes?

You can certainly disagree with me. Tell us stories. Offer your insights. Yes, I am asking you these questions as a call-to-action. So pipe in, please.