Imagine presenting on LinkedIn best practices in front of a group of people in a company:

  • They do not want to be there in the first place,
  • Too much to do on their desk,
  • Their role is to serve clients not to be here,
  • They feel they are not earning billable hours using LinkedIn,
  • They are tasked with doing more with less,
  • Heck, it’s one more thing to learn
  • Besides, they think they have done LinkedIn well along,
  • etc. etc.

I routinely instruct groups of people who need to know they can, and should, do better to keep pace with the competition. It’s a challenge to get up in front of lions in their cage.

But I do it with glee. I cajole, I use rich metaphors, I tell stories, I employ graphics to stimulate creativity, I ask open-ended questions, I present on a level far-better-than-dummies, I end on an up note.

With a 95% approval rating.

One quote I received from the marketing department that hired me, in an assessment of my training work:

“You’re the kind of guy who, every night you go to bed leaving the world better than you found it that morning, mindful, and impactful.”

My secret sauce? They “get” my energy and enthusiasm for what I do, and they  soon want a piece of that too.

And they slog through (but tell me they actually enjoyed it!) writing, editing, revising, tweaking what they learned: 2 weeks later when we meet 1 to 1 to  present a draft of their rewritten profile to me for further redrafting.

This is  known as “reinforcement coaching” in the training business. Ahem, I was employing personal coaching after my group training before I even knew there was a term for it. It just makes sense.

So if you know of a company, a small firm, a department, an association, a nonprofit, a club, or a conference, that seeks amazing-er results, tangible after-effects of LinkedIn training in creative and proven ways, please refer me to them.

I’ll fill their LinkedIn mastery with what they’ve missed so far.

Yes, if I don’t ask you this, no one will.

I advise you to use LinkedIn to talk about your successes, your strengths, your career journey and outlook. Pivoting on my earlier comment, If you don’t tell us, no one else will. But do it well and if you need help, get it.