An email early on a Saturday morning, they knew from LinkedIn I was up and about:

What do you think or do when people who are friends or networking buddies do not comment on your posts while you consistently comment on theirs?

My answer:

You simply stop commenting on theirs.

When they ask, “hey, wazzup, you don’t comment on my posts anymore?” I tell them “you know, LinkedIn is social media, yes a 2-way street. I spend a lot of thought and time helping you look better on LinkedIn, and you might think about that harder and equitably return the favor.”

Plus, every time you comment on their post, your connections and theirs see it.

But they are doing themselves a disservice by not having their connections (and yours) see their thought leadership on your comments.

With all this free advice, they either get to it, or I stop trying to help them since they cannot help themselves. I deal with this quite often.

My take.

Their reply:

Agree.

I was thinking much the same but needed to have my thoughts validated.

Thanks, valid thoughts are worth repeating. And expanding upon:

Think about it: those who are seasoned and can help you by boosting your LinkedIn presence also rely on comments on their own LinkedIn posts to gain traction. But if you do not show them the appreciation back in return for their comments, do not expect them to stay interested in your benefit. Yes, the “social” in social media, the “link” in LinkedIn.

Get active and comment, thank, not in emojis but in words, to show your appreciation of their effort. Take a few minutes and a million brain cells to thank and recognize the great people who spread their good to you, or lose their offering any, and I mean any, opportunity.