Yet again I came into a coaching situation to help a young professional. She wanted to better express her “why” on her LinkedIn profile.

UH OH

She did so spouting her new employer’s website verbiage all over the LinkedIn Experience section in her personal profile.

Please don’t.

We want to know about you, In this case why to hire you. Your personal profile is about you, in-depth, your skills and career narrative, no matter how junior or new you are. Tell us why you.

We are not hiring your company. Not what your company does. They get their own company Page to do that for you.

Tell your why. Tell us how your past makes you who you are today. Hint at future aspirations. You. 

Not your company.