Repeating a post from last week announcing some changes to LinkedIn landing in the next few weeks. It’s that important. Make sure you saw the original but JIC I am repeating it here.

Takeaway advice: start revising your About section (or add it if you do not already have one), make it “sing” why you do what you do, not mutter. Right away. 

News flash! Just read this among LinkedIn gurus, so I am spreading it to my readers, as its impact is important:
1) This month, LinkedIn is deleting profile hashtags and creator mode! Ugh, just when so many others were learning how to adapt 5 new hashtags, to help them be heard, searchable, and visible.
LinkedIn giveth and taketh away.
2) And next month, the About section will move to the top of your profile. The top, so it’s even more important to make a reader “fall in like” with you from the start of the profile you project. Look at yours now, and tweak, edit or renovate. I know I am doing that next.
3) And soon you will be able to choose either “Follow” or “Connect” as the main CTA button on your profile. This is important to those of us trying to vet new connection requests and weed out the riffraff. Followers are a benign group, for the most part, but connecting is a dual privilege that takes consent and continual monitoring, since you are known by the quality, not the quantity, of the company you keep. Now you can be even more proactive. Here’s hoping you find this change beneficial.

LinkedIn is a slippery devil, isn’t it? Change is, well, good, only when you plan for it, and then use it well.