Stop trying to outsmart the LinkedIn algorithm. It’s a lot smarter and slipperier than the pundits think.

And made to be wily because it’s a trade secret in the highly competitive social media industry.

Regarding those who spend their time interpreting the algo tea leaves, you do know that they may not be correct since their research came from a previous month/week/day/minute ago, right?

It changes that often, or not, or intermittently. We do not know when or if it changes, only that out in the field, scouts report strange sightings of unidentified algo objects from their after-effects.

And the algo masters scurry to interpret what, why, and how to make the most of it.

And sometimes they are right.

And then the algo changes again.

And then they are suddenly wrong.

Who has time or patience for this? I do not.

Many of you do not, and I certainly accept your expressions of exasperation and excessive excitement. Or under-excitement.

I say: Stick to the basics, folks, with an amazing-er profile. planned ahead, competed, tweaked and edited as you morph, at any moment insightful to why you do what you do.

Not the nagging need for ninety-nine thousand emojis on your post. They tell you nothing but the electricity is still on at the reader’s computer, and they cannot express themselves in words so they choose the hit-and-run emoji method. But without why they liked your post, expressed in words, so there’s no electricity in their brains coming to you. Circuit broken.

I’ve said it here before: F the algo. F for forget, right? (Shame on you for thinking the F stands for another verb!)

Viva intelligent conversation around topics we all can learn from, sourced by you, or extended further in the global conversation water cooler that is LinkedIn.

You can agree or disagree, Bring it, professionally, in words, not smiley or frowny faces or thumbs-up or down. In words, people.