I was corrected, actually, bettered, when I mentioned the term “area of expertise.”

She offered a new term to me, “zone of genius.”

She was right.

It’s one thing to encounter or read an expert, but it’s rare to come across true genius.

We all have to show our one or more zones of genius, or else we are relegated to being replaceable or discarded for lack of being interesting-er.

We embrace brands, consume services, and/or buy products with our minds and our hearts, especially our hearts. (Thank you Lois Geller for that article now over 11 years old that still resonates every day in what I do.)

She advised that we have to be psychologically attracted as well as cerebrally drawn to a brand that evokes a buying decision, one more than the other and perhaps both in some uneven tandem ratio, but it takes both emotion and cognition.

So as professionals all our experience rests in our back pocket, skill cards as I call them, ready to be played on the card table of business. We have to come across as experts, no, make that geniuses, and offer something the prospect never heard of and needs, or never could quite produce themselves as well: coaching, training, creating ideas for their own eventual consumption.

What do you offer a standout in your field, your genius in a bottle, just waiting to be uncorked and grant their wishes?

Mine is LinkedIn coaching, training and consulting. Tell all the readers here, what is your zone of genius?