The title pays tribute to that amazing book by Siman Sinek, “Start with Why,” and I dare to go two steps further in a LinkedIn context: start there, yes, and grab the casual reader’s attention more than once saying similar things in diverse ways.

But continuing on with more of your why, do you keep the reader fascinated with you, to read as far as they will before deciding: contact you or not? It can take seconds for that verdict to be rendered in the reader’s mind and you can sway that decision:

  • do you seem approachable and reputable to someone who found you in the search?
  • do you rise above the others that person found in the search?
  • do you live up to what the referrer told them about you, based on your profile?
  • are you active on LinkedIn showing your why in everything you do and say there?
  • do you reinforce certain of your central beliefs that make you stand out to the reader so they realize a few times  your wisdom is applicable to their situation?
  • are you easy to contact in the reader’s preferred form of communication?

If you sense doors closing in front of you from these bullet points, you need to take a 30,000 view of your profile: would you proceed and consider vetting, contacting, and buying from you based on what you presented?

Like the old adage that public speakers practice all the time: tell them, tell them what you told them, and tell them again as a wrap, your LinkedIn profile does a lot of speaking for you without your even knowing it was asked.

So be fully invested with your why’s in the right voice and intonation for them to want to realize that they need to meet with you and you both will win!