In a podcast the host asked me how I keep up with the algorithm.

By “algo” (its nickname), you know what I am referring to: that method LinkedIn uses to keep us on our toes so that just when someone thinks they outsmarted LinkedIn and claims to have the algo figured out, LinkedIn changes it again.

Progress never stops in such a competitive market as the social media business.

We all have our “secret sauce,” i.e., that certain something we attract others with, but never give them full access, just hint at it, and continuously adapt with changes, subtle and sometimes dramatic.

LinkedIn has a complicated algo, beastly secret sauce, but you’ll never be able to replicate its ingredients, because taming the beast means their competition can too, and that’s a closely guarded secret.

So with 1 billion people all over the world on LinkedIn, we are bound to LinkedIn’s every change. And just when the  self-appointed algogurus have published their findings, someone announces they contradict those findings because the algo moved around. Again. No warning, stealthily.

So my friends, I suggest we all stop worshipping the algo. The one who gets the most emoji “likes” or even views of their post is not winning wins. Winning here is defined as successful steps towards collaboration.

Yes, I will concede that views lead to impression and impression leads to respect and respect leads to following or connectivity. I’d rather see serious connection going on, repeated and emotionally binding, than casual “one-click  stands” of followers who have no real interest in your success. They just need to relieve their loneliness to have someone to read, IMHO.

But as I always say I can help you get the reader to fall in “like” with you when they believe in you from your consistent and intelligent posts and well-crafted profile to back up their curiosity “who is this person and why them?”

The fall in “love” part is up to you when they contact you and you sway them and reinforce that what they read is really what you put out as your mantra.

No algo matchmaking is needed.

Just be real, be really helpful, be really open to help, be realistic and fill the need we have with each other to help one another in miraculous ways. Yes, a human recipe for success, not one the cooks are tinkering with all the time.

Follow my advice and watch the heathen worship the algo from afar, or disagree with me, but let me be me.