Before you write that masterpiece post, may I ask that you consciously decide to whom it is aimed?
LinkedIn gives you 4 major choices:
- everyone on LinkedIn (now 950 million strong)
- everyone on LinkedIn and X (you know, the dumpster fire formerly known as Twitter)
- your connections
- a specific LinkedIn group you belong to.
Choose how you want to spread your expertise, and that comment is not intended to suggest you speak to the largest group possible to “see if it sticks” a few times.
This is target marketing, though gross and by no means highly granular, but it’s a start for you.
Think what the audience would want to know, believe, feel, and do, that your comments and observations can affect them enough to engage with you and others in a conversation. And make you a thought leader over time.
This is your closeup, a glaring spotlight on your ability to persuade, your opportunity to show why you, why you think and share as you do, why you perform that magic you do.
And to be consistent in being a quality lens fore others to learn from your acuity.
Sieze the moment. With the right group that will best appreciate your contribution.
