No one ever asked me this but it is a great question, especially in his situation, as he is completely remaking himself in a change of industry and a new role.
For the sake of brevity, I answered him via LinkedIn message, a 41 second oral recording that I sent him via LinkedIn messages:
So how you fill in your LinkedIn profile is quite different than your resume. Complementary, but more about your character and perosnal viewpoint.
Now you know.
Marc W. Halpert
LinkedIn personal coach, group trainer, marketing strategist and overall evangelist, having a great time pursuing my passion of connecting professionals so they can collaborate better!