The pandemic has to be recorded in history as two momentous years for intense introspection. I know I have expanded my thought processing and I hope you have taken it as a growth opportunity for increasing your inward improvement.

Understood, a nonprofit “dedicated to helping those who learn and think differently thrive at home, in school and in life” published a single page that hangs on my wall “15 growth mindset questions” that I will spin into ways to rethink your LinkedIn presence.

4. Do you hold yourself to high expectations or did you accept for “good enough”?

Oh, I can preach for weeks on this topic…how many really successful, smart people have anemic, dull LinkedIn profiles? The answer: too many!

They are not branding themselves for the inner richness they bring from deep experience, rather they’re wussing out (yup!) with a poor wrapper around their career narrative on LinkedIn.

They say “I don’t need it”? What I do on LinkedIn is “good enough,” they say.

Bah. I say: you got to success by excelling (think A+) in your verbal, analytical, persuasive, and visual skills. You developed them in your career past and bring them wherever you go today and in the future.

So why is your LinkedIn drab? Your outside brand package on LinkedIn generic? Your unique story untold? Your mindful commentary rare? Your sharing valuable lessons we all can benefit from so infrequent? Your reaction to others a lame smiley face or clappy hands?

Get yourself in the high expectations mindset and deliver A+ work. Give that impression to others. No one refers an entrepreneur or awards a contract for mediocre effort. Ah, there is no such thing as “good enough” for an entrepreneur; there’s no fallback on anyone else, just you. Oh and your entourage of trusted vendors and sage advisors whom you have curated to be as good, or better, than you. In sum, A+ is a feeling, excellence is greater than the sum of its parts.

To be an A+, you have to be among A+s and united you deliver A+.