Back to basics Tuesday: changing mindsets

I hear a lot of skepticism about LinkedIn, yes all the time.

It’s easy to criticize: it’s hard to use. Its graphics and sections change a lot. Or others lament it’s a time suck. It’s {this}, it’s {that}, but you know what? It’s essential to business branding today. Period.

No one comes close as a competitor. Not with 800+ million people in 200 countries, 25 languages (now including Hindi!) chatting and sharing and connecting and collaborating and conducting business and chasing job openings and branding and….

So why resist or fight LinkedIn?

Rather, take that energy and learn to use it well and I assure you that once you book a piece of business from it, you will be a raving fan.

So if I can’t change your mind, here’s another opportunity to change your own mindset.

Try harder to rebrand, accomplish, and succeed–then you will have praise and stories to tell.

Build on small wins to make them amazing-er, and re-employ your tactics to build further. Evolve. Embrace change. Imagine success.

Like I and others have, all from knowing how to use LinkedIn well.