On a TV ad one night for a high-end mattress company, they cut to a testimonial from a “certified sleep consultant.”


How does one get certified in a bodily function?

So I googled it!

And learned that women may find this a great new career while raising children at home. Or it’s an ideal encore career, a money maker, a COVID-related opportunity for anyone.

I could scoff and make fun of it. BUT who knew being a LinkedIn coach was a “thing” a decade or so ago?

Now by last count in a chat group I am part of, there are over 1000 LinkedIn coaches and trainers worldwide. And probably more than that who have yet to join the group.

In fact, I recently held a one hour conversation on Zoom with Lynnaire Johnston, a delightful Linkedin coach in Auckland, New Zealand (who may be a guest blogger here soon!) and we compared notes on how we came to be LinkedIn enthusiasts. She was kind enough to give me a great idea (see last line today).

So IMHO, anyone can hang out a shingle and call themselves an expert, but some subset of us have earned our reputation as “rockstar” experts, and an even smaller select group pay money to get certified.

If there were a certification offered by LinkedIn, I’d go for it. But there is not.

I advise you to add any certificate you earned to your Licenses and Certifications section on your LinkedIn profile, explain the certification and why it is important in your work, and a link to the organization offering it.

Yes, I will continue my journey and opine on various methods and media from my POV on the art of LinkedIn.

I intend to keep you awake and lasered in on the news and views as I see it in this topic of LinkedIn self-branding we all need to do better at.


copyright Marc W. Halpert 2021 | All rights reserved marchalpert@connect2collaborate.com | linkedin.com/in/marchalpert

I am thanking Lynnaire for suggesting I add the above 2 lines!