Some personal profiles are written by others than the professional described.

I think that’s a mistake.

I overheard a LinkedIn coaching session once where a (now no longer in the business) LinkedIn coach told his client exactly what to say. I could see the revulsion on the client’s face. “That’s not me,” she resisted. Later I looked at the profiles of some of the recommenders for that coach. They all looked and sounded similar, as if cloned.

Lambs shepherded by the coach. That’s not how I work. No two profiles are ever alike as no two professionals are ever alike. I want you to shine through, with a little help.

Or else you sound flat. Or look manufactured.

How can your reader also tell if a profile is cookie cutter?

They can engage with that person in the profile verbally (phone or Zoom or other means) and they WILL hear the ways and vocabulary he/she describes him/herself. If this is a “place-your-order-and-I’ll-write-it-for-you” profile, you will soon recognize the disparity between how they write and how they speak.

The alternative? Be real and yourself. Write your own profile, as if you are speaking to the reader.

Get coaching if you want to massage that profile to the best it can be.

Getting help is good.

Being the sharpest pencil in the box is better.

Being yourself at the same time being extra sharp is best.

When good or better are not enough, aim for the “amazing-est” you can be.