Set a LinkedIn goal. Let’s say it’s a re-write of your About section before December 15th.

Plan what you want to say. Think in new ways what you want to express. Imagine you are the reader of your profile and you want to know why this person (you) is better, different, more worthy, amazing-er, than the competitor(s).

How will you express this? And how is it best to convey this? How can you convince the reader to read your profile as far down as possible? Perhaps to the end…by being brisk and robust and relevant.

  • You want to use rich narrative to explain your attributes, all pointing to your important points of departure from the rest of your competitors.
  • You need to express personal observations and thoughts that prove you are who you say you are. Why you.
  • Use the pronoun “I” and intelligent verbs (not has, was, made, did, etc.) in telling your career story.
  • Use the right verb tense for the right point in time after your “I.”
  • Draw parallels and weave threads together such as “I am able to see opportunities that others miss, as exemplified in….”
  • Relate situations, stories, anecdotes that show your skill in {whatever you are emphasizing} and be sure that skill is listed in the Skills section of your LinkedIn profile, with endorsements from those connections who actually know you for that skill.
  • Ask certain best connections to recommend you for that skill area and tell a story in which they experienced/observed your skill set with you. You may need to prod their memory, and it’s perfectly OK to give them the outline of what you want them to say when you request their recommendation.
  • Be sure that your posts and long-form articles on LinkedIn prove your prowess in these areas you are promoting yourself for, as this extra material you provide for the betterment of your audience adds to your reputation and thought leadership.
  • Don’t rush any of this. Let it seep out, play with the words and phrases, and edit it to refine it to be the best you can possible express.
  • Setting a timeline goal is fine and you are always a work-in-progress, so nip away at bite-size pieces that you can handle without getting overwhelmed.
  • Be yourself, be real, be honest, and keep tweaking your profile to ensure your story tracks with the ways in which you will change over time.  Change comes subtly or suddenly, right? Because you will, and have, changed.
  • Now you can proceed, using this same process, to the next section of LinkedIn you want to renovate.

You can do these. Because you have to tell your own full story on LinkedIn, and it’s an ideal place to toot your own professional reputation horn. Because you can.