Show of hands, how many of you see LinkedIn as something easy to do once, and leave alone for a few months? Easy, fast, to be set aside until needed again. Like a hobby?

OK, another show of hands, how many of you take LinkedIn seriously as a power tool in your self-branding tool box and give it all the time and sweat and effort it deserves to make you stand out in a noisy crowd? Like a professional?

Hobbyists: square away the time, stifle distractions, and take a 30,000-foot view of your profile. Would you buy from you?

No? You must be a hobbyist.

Yes? You will become an even more successful professional on LinkedIn if you work at it. Often. A lot. Daily or more.

Start now because you are already behind your competition, or get coaching to be able to meet them head on. 


Marc W. Halpert

LinkedIn coach and evangelist, having a great time pursuing my passion of connecting professionals so they can collaborate better!

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