Remember that old TV game show “I’ve Got a Secret?”
I do. It took a number of questions by a star-studded panel to tease out the contestant’s secret, hopefully confound the panel and eventually stump them. That meant the contestant won the game.
Fast forward to today.
We won’t play “stump the LinkedIn profile reader.” It takes 3.0 nanoseconds for the casual attention-deficit reader to leave your profile, not 30 minutes as in the game show.
In fact if your banner, headline, and first 3 lines of your About section do not “wow” the reader immediately, he/she moves on.
No one will want to draw out “why you” because today we don’t have the time, bandwidth, or care enough to think, to ask you to tell us “why you.”
You have to do that immediately. Or they cue the buzzer. You get the hook. We don’t even say goodbye.
Don’t fail to make the reader fascinated enough to want to read more, downward, as far as you can get them to go in your profile, or it means you’ll always have a secret.