Today's LinkedIn Nugget

Back to Basics Tuesday: don’t have a secret

Remember that old TV game show “I’ve Got a Secret?”

I do. It took a number of questions by a star-studded panel to tease out the contestant’s secret, hopefully confound the panel and eventually stump them. That meant the contestant won the game.

Fast forward to today.

We won’t play “stump the LinkedIn profile reader.” It takes 3.0 nanoseconds for the casual attention-deficit reader to leave your profile, not 30 minutes as in the game show.

In fact if your banner, headline, and first 3 lines of your About section do not “wow” the reader immediately, he/she moves on.

No one will want to draw out “why you” because today we don’t have the time, bandwidth, or care enough to think, to ask you to tell us “why you.”

You have to do that immediately. Or they cue the buzzer. You get the hook. We don’t even say goodbye.

Don’t fail to make the reader fascinated enough to want to read more, downward, as far as you can get them to go in your profile, or it means you’ll always have a secret.

1 thought on “Back to Basics Tuesday: don’t have a secret”

  1. “Hello Muddah, Hello Faddah”. It’s no secret that “I’ve Got A Secret” was created by Allan Sherman. I am old enough to remember the show and the song. The song was a big hit and the show was on TV for 15 years. Times were different back then, more laid back. Now, we are constantly being bombarded with information. Marc is right on target. Your bait is your banner, headline, and the first 3 lines of your “About” section. If you cannot hook ’em immediately, you will never catch their attention.

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