Back to Basics Tuesday: content sharing

Content I shared the other day on LinkedIn, from LinkedIn itself, a rarity for me, was a pretty a good take on the topic of shared content, and it gained hundreds of views, a few comments, but one question asked there struck me, which I will share, from a marketing specialist:

What are your thoughts on using LinkedIn articles vs a traditional blog {as shared content}?

I would not rely on LinkedIn articles for the bulk of my shared content. Everyone on LinkedIn has access to them.

I would rather concentrate on other quality sources, where you are curating the best material that you read and willingly sharing the best of the best with your connections to nurture them.

A blog is good too, as there the writer expresses the thought leadership that people follow you/him/her for. In my weekdaily blog posts, I also link to outside sources that provided the inspiration for the blog piece or demonstrate my point, thus sharing external material too.

And I also have the blog platform cc each blog piece to all of my social media platforms as they are published at 800 am. Hope that helps.