Two and a half years ago I became a published book author, under the imprint of the American Bar Association. Writing a book was a “bucket list” professional goal for me, (which I repeated in a self-published book on LinkedIn for nonprofit professionals), and now enough time has elapsed and so many changes have been made to LinkedIn that the book, while still technically correct, needs a remake.
In the interim, I have layered on more current practices and techniques from coaching individual attorneys and other professionals, and even more from spending much of 2019 training and coaching at a 140-partner national law firm.
So I am pleased to announce that I am starting to write the second edition, this time with colleagues :
- Carol Greenwald updating her previous guest chapter on the legal ethics of using LinkedIn,
- Lori Freybergh, owner of Lōsh Associates, a recruiting firm in Ft. Lauderdale, contributing a chapter on what recruiters and hiring managers in law and other professional practice firms seek for in a candidate’s LinkedIn profile, and
- Sandra Bekhor, a marketing consultant with a specialty in legal marketing in Toronto, whose chapter will address how to integrate LinkedIn company and personal profiles into your firm’s overall marketing strategy.
I am fortunate to tap these experts, and who accepted my challenge to help make the book even more beneficial to professional practitioner readers, as I add my changes to enhance the existing material for the second edition, to be published again by The ABA in Spring 2021.
Now I look to you, dear reader: if you have observations, suggestions, or want to contribute a sidebar quote on a certain LinkedIn topic, please let me know.
Thanks!
Tomorrow’s guest blogger, multipreneur, networker extraordinaire Adrian Miller challenges up our LinkedIn game. You’ll love her post!
