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When I explain something about myself, as you are reading here or on my LinkedIn profile, I use the pronoun “I” to speak of myself.

Not “Marc,” or (heaven forbid!) “Mr. Halpert.”

When I expound on a topic, here or on my LinkedIn profile, that needs clarity and/or involves a procedure, I use smart, business-like verbs, as if I were making a professional presentation. If you need powerful verbs, see a website originally designed for resume-writing, but the piece rings true for LinkedIn profile writing as well.

Not fifth-grade verbs like: had, was, did, made, etc. 

Do the math: I + power verbs = self branding, more than the sum of the parts.