Too many aches and pains from exercise led me to attend a lecture by a sports massage therapist where he spoke for a few minutes and intermittently showed a few videos to demonstrate his points.

The picture above is the priceless video he showed (hilariously DULL) in which a professor drones too long about the biology of muscle contractions and stretches occur. Waaaaay too technical as she tries to teach the lay person: “You are going to draw this at home. Once you draw it, you’ll understand it” and proceeds to draw dozens of diagrams of how muscles work.

No, I will not draw this at home, but will draw from it for you here:

After 1 minute (perhaps less) squirms and giggles came forth from the attendees. Me too. Our attention spans shut down. The presenter allowed the video to continue until we were loud enough for him to realize that we “checked out.”

Don’t be like the video professor when you write your LinkedIn profile. Leave the jargon, acronyms and technicalities at the front door. Yes, use multimedia, but effectively.

Remember, not everyone who reads your profile is in your industry or shares your education level.

Besides, you won’t last a half-a-minute with the reader if you bore him or her. The reader will draw the conclusion that you are not worth the time or effort and will click along to the next competitor’s profile.

However, if you love punishment, or crave bone-dry biomechanical illustration, watch the video here. It has a part 2 as well–can you believe it?