On a game show, at the incorrect answer, an annoying buzzer sounds.
That’s what I heard in my head last week when a colleague approached me with a simple question, something her experience with LinkedIn did not provide an answer to. So she asked me.
She wanted to publicize an upcoming free event as widely as possible and asked who should post the share on their LinkedIn home page:
- her, with 500 connections, or
- a public relations expert with 13,000 LinkedIn connections (don’t get me started how he could possibly really know 13,000 people!)
“The simple answer is: if you have 500 connections and he has 13,000, when you post the information about event as a “share” on your LinkedIn home page, exactly that many people will be notified of the post, respectively. So it makes logical sense that he is the logical person to prefer to post the ad rather than you.”
So she referenced me and my reply to that PR person and he replied back to all that I was wrong: that my friend with her 500 connections would have as wide a distribution as he would with his 13,000.
Three things are happening here:
- He is assuming my friend will set the distribution to “Public” or “Public + Twitter” when he makes his post. It is not a correct presumption that businesspeople read all that comes over their screen on LinkedIn; in fact they look at, but probably do not read, only a selection of what trusted friends and well-regarded colleagues post, and share even less, after being barraged by the daily surge of material on and off LinkedIn (buzzer),
- He is standing firmly behind an incorrect assertion; when you are corrected from an erroneous understanding it is not good business practice to refute, but rather, be mature and learn from your mistakes. That disqualifies the PR guru from further playing another round on my my game show, (buzzer, lovely parting gifts) and/or
- Perhaps 13,000 connections only boils down to 500 who really want to truly help, more proof to me that promiscuous linkers on LinkedIn can (spread a “disease” of misguidance and poor practice, something that can be cured with my dose of LinkedIn medicine (buzzer).
Ah, another nonbeliever (that PR person) to save from himself, one of so many for me to convert as the LinkedIn evangelist…but I’m not holding my breath…