You know you must be memorable in all your endeavors: better than the lowly customer service standard we all reluctantly tolerate; more client centered than the rest of the competition; smarter than the average bear. If price comes into the equation, and it always does, the customer must feel he/she is getting more than their money’s worth.

So how to be larger than life? Memorable? Appreciated?

Commit to educate, coddle and service your community, however you define it. And do so frequently. With quality in your efforts. 

I am fascinated with the smart businesspeople, writers, educators, attorneys and pundits I meet who fail to curate great material and share it with colleagues in LinkedIn. Share, please what you find valuable

I am further concerned that many of these minds could write their original ideas in LinkedIn Posts and become thought leaders among peers and followers. Please tell us what trends you are perceiving to enlighten us more.

Even adding pictures, video, slide decks and pdfs is easy on LinkedIn. If you post these, we recall them better than the written word alone. 

It takes little effort to add to the personal learning network we all have with each other. So try it, please.

Cast a shadow so we are more apt to recall, recognize and refer you as the one person who comes to mind as THE candidate for that job, proposal, RFP, gig, project. 

This only comes about when you are top-of-mind to the colleague. But it takes work to be memorable and “ping” on someone’s mental radar.

It’s all too easy to go radio silent and be forgotten. 

Which do you choose? 

Marc W. Halpert

LinkedIn personal coach, group trainer, marketing strategist and overall evangelist, having a great time pursuing my passion of connecting professionals so they can collaborate better!

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