mystoryIt’s as old as the hills: we relate to rich stories and anecdotes, and remember them much better than just reading copy.

So tell the story of YOU.

Relate your skills through action and weave the your experience through to today, to what makes you attractive as a colleague or business partner.

Have others reinforce the story power of you as they buttress your self-claims with their recollections and recommendations, with their endorsements for the skills they have seen you place in action.

Tell an interesting story that makes your brand have a distinct heartbeat.

Many of my presentations include a quote from a past article in Forbes:

“If you’re going to develop your brand, the last thing you want to do is follow the beaten path.

You want to head down your own road.

Your brand has to plant itself in the hearts and minds (especially hearts) of prospects and customers.”