{Blogger’s note: in recognition of the Association of Fundraising Professionals’ National Philanthropy Day where local chapters are holding conferences, from Friday Nov 7th (Westchester) to next Friday Nov 14th (Long Island), I will post daily excerpts from a column I wrote in the Fairfield County Business Journal showing nonprofits how to benefit from using LinkedIn.}

LI_nonprofit_company _profile_pageCreate a company profile page for your organization and populate it with articles, news, events and pertinent readings for supporters to want to follow you.

All staff, board members, volunteers and other friends should ask their business colleagues and connections to follow the organization’s company profile page.

Add an attractive banner to the top of the page and don’t forget to call extra attention to upcoming events or fundraisers by creating a “showcase page” within the company page. These are easy to do and are worthwhile.