{Blogger’s note: in recognition of the Association of Fundraising Professionals’ National Philanthropy Day where local chapters are holding conferences, from Friday Nov 7th (Westchester) to next Friday Nov 14th (Long Island), I will post daily excerpts from a column I wrote in the Fairfield County Business Journal showing nonprofits how to benefit from using LinkedIn.}

Never use the default connection request language.

When semeeteking new relationships, make a tangible case so the target wants to connect with you.

Remember that we are naturally suspect of requests for help from out of the blue, so build the connection request from the point of view of your reader.

Be sure to personalize each connection request to explain what’s in it for the reader, giving context based on how you are related to him/her or where you met.

Make first impressions count.