{Blogger’s note: in recognition of the Association of Fundraising Professionals’ National Philanthropy Day where local chapters are holding conferences, from Friday Nov 7th (Westchester) to next Friday Nov 14th (Long Island), I will post daily excerpts from a column I wrote in the Fairfield County Business Journal showing nonprofits how to benefit from using LinkedIn.}

Build aaudiencen audience before you need it.

Start investing the time now to build a professional corporate audience for your ideas, articles and opinions that reinforce the nonprofit’s brand.

Connect to decision-makers in the business community via LinkedIn so you can establish credentials, and leverage your existing connections to reach new people with whom you can build a rapport.

It’s easy and highly effective to refer and share the wealth of networking power on LinkedIn. Power users can help disseminate your message to a global audience, and the efficient messaging can supplement your donation volumes.