{Blogger’s note: in recognition of the Association of Fundraising Professionals’ National Philanthropy Day where local chapters are holding conferences, from Friday Nov 7th (Westchester) to next Friday Nov 14th (Long Island), I will post daily excerpts from a column I wrote in the Fairfield County Business Journal showing nonprofits how to benefit from using LinkedIn.}

biz_nonprofitsExecutive directors and all personnel, internal and external, assisting the nonprofit must appear consistent with the mission.

Their personal profiles on LinkedIn must communicate a consistent, compelling call for action: Please donate time or money to help our cause.

Conversely, research others on LinkedIn prior to the “ask” to make them know you have done your homework.

Finding common ground this way will likely make the conversation more fluid.