We are attention deficit these days. We move on when we are unable to decipher something we read.

As in your LinkedIn profile.

2014-10-02 10.18.07Typos, poor grammar, confusing language, jargon, acronyms: these all cause speed bumps in the casual reader’s attention span.

Think carefully about what you are projecting in all sections of your LinkedIn personal and company profile pages.

Rewrite them as often as it takes to reflect what your current situation is, to make you stand out and clearly articulate “why you do what you do.”