2014-09-22 07.51.24Sometimes your LinkedIn profile needs some sprucing up.

Do this frequently.

Sometimes it needs to be torn down and rebuilt.

Do this only when really required. But don’t be afraid.

In both cases, be brave and honest with yourself: do your LinkedIn personal AND company profiles (both!) truly express the core essence of why you?

Both profiles need this introspective review.

If they are salvageable, work on them and renovate within.

If not, rip them down to the ground. Sometimes starting over can be a good thing.