Being trustworthy is not only for Boy (or Girl) Scouts.

trust2In business, and on social media (especially LinkedIn), you need to come across as worthy of their consideration as a trusted colleague.

If not, they leave and could choose your competitor who comes across better than you. Don’t let that happen. Reach out in a new way. Rev your LinkedIn personal and company profile engines and start NOW.

From, (and read the article too, and think in terms of your profile, although it is written in another context), I offer you a diagram that can be used to be sure you touch on some of your core values as you renovate your Summary and Experience sections:

This is a keeper. Refer to it over and over again to be sure you are conveying WHY YOU.