It’s been said (and never officially confirmed) that SEO (search engine optimization) keywords on LinkedIn are given particular weight in the 1) headline,   2) summary and 3) experience sections of your personal profile page.

Adding to this burning desire to be “found” in the robust searches that many business pros are performing on LinkedIn these days, you need to not only say eloquently WHY YOU vs. the competition (and I have spoken about that in previous postings) but also to use particular SEO terms that will make the Linkedin search engine point to you.  

How do you use SEO to be found better? See this article.