Another innovation was announced yesterday, that I, for one, am very glad to see: more people, not just the influencers that LinkedIn had originally chosen, but potentially ANYONE, vetted by LinkedIn, can publish material, as an authority.
This article characterizes this new service. I agree with the tone of the article, and believe that LinkedIn and the new expanded influencers, need to think carefully how and when to use this privilege in a responsible, professional environment that benefits others. This new service will be another grander way to pay it forward.
LinkedIn blogged on it today here.
Marc W. Halpert
LinkedIn personal coach, group trainer, marketing strategist and overall evangelist, having a great time pursuing my passion of connecting professionals so they can collaborate better!